She leads market and consumer research for PBFA’s Marketplace Development Team, translating data into digestible learnings or findings. Linette holds a M.S. from Stanford University, where she majored in preventive health research. Her background in both experimental psychology and health ignited her passion for continuous research, with a focus on consumer mindset and behavior within the plant-based industry.

He has a degree in Communication from Universidad Iberoamericana Santa Fe (2011) and has been a vegan and animal rights activist since 2015. In 2016, he met Jessica González, and together they collaborated in the fight against dolphinariums, establishing the first AV Cube of Truth in Mexico. They co-founded the group ActivistasQRock and participated in various demonstrations, disruptions, vigils, and rescues. He also worked with Casa Animal. In 2022, he returned to CDMX and is currently employed as a video editor for Generación Vegana.

Passionate about innovation and entrepreneurship, Ernesto has experience in designing open innovation methodologies, company building strategies and corporate venture capital. Tastech by Sigma has a portfolio of 1,400 startups covering different points of the food value chain, from sustainability and new business models to Industry 4.0 solutions.

Founder of BlueNalu, a global leader in the development of cell-cultured seafood. He is recognized as a leading global authority in food innovation, he has a 40-year career in the food industry. His extensive experience includes leading cross-functional teams in startups, multinational corporations, foodservice, non-profits and trade associations, and university food incubation programs.

Matthew is an activist and entrepreneur dedicated to removing animals from the food system. Having co-founding the global phenomenon Veganuary, and then the US-based NGO Generation Vegan (GenV), Matthew launched Veg Capital to provide early-stage investment to companies developing vegan meat, dairy, eggs, and seafood replacements. He also cofounded The Vegan Food Group, which incorporates VFC, Meatless Farm, Clive’s Purely Plants and Tofutown.

Pablo is leading Oatly’s expansion into the booming plant-based beverage market. With an MBA, he combines a solid academic background with a deep passion for creating new businesses and exploring emerging markets. His strategic approach and commitment to mass distribution allow him to envision a bright future for Oatly in Mexico.

Consultant and mentor in several incubators, including ITESM and Leaf in Slovakia. He collaborates with the Eugenio Garza Laguera Institute of Entrepreneurship and participates in startup advisory boards. Member of the National System of Researchers (2016-2020) and the Entrepreneurship Research Group. He is part of the research teams of the Global Entrepreneurship Monitor and GUESSS in Mexico. He teaches at the Business School and in graduate programs.

With more than 8 years of experience in the plant-based sector, Mariana has extensive knowledge of consumers’ dietary needs and preferences. At EligeVeg, she is building alliances with companies in the food industry and innovation centers to bring more plant-based options with good taste, texture and affordable prices to our country.

With over 15 years of experience, Karla specializes in food innovation communications, public relations, corporate social responsibility and digital marketing. Backed by her international MBA and commitment to food innovation, she promotes corporate social responsibility as a means to make a positive impact on the planet, integrating sustainability into every aspect of her work.

With a background in psychology, Rebeca has made a name for herself in the nonprofit sector. As Director of Institutional Liaison at the International Young Leaders Foundation, she promotes youth development and leads the Future Wave Academy, which focuses on vegan, sustainable and triple-impact entrepreneurship. Her work has been recognized with awards such as the Rotary Club’s 21st Century Leader in 2015 and two Merit Scholarships from the Hermanos Agustín and Enrique Rocca Foundation.

Andrea has worked with international brands such as Sedal, Dove, Rexona and Zest, developing strategies to strengthen their image and relevance across multiple channels. Since January 2022, she has been instrumental in the launch of NotCo in Mexico, the market leader in food technology, combining her passion for marketing with a focus on food innovation.

Dr. Guy Sandelowsky is a veterinary surgeon and Co-founder of novel protein pet food business Omni. He is on a mission to improve health outcomes in pets using ingredients that are healthier and kinder to the planet. Omni is also the first pet nutrition brand in the world to have life-stage specific diets for puppy, adult and senior dogs, without using animal ingredients. Omni created the world’s first complete cat food with lab grown chicken earlier in April 2024.

Mexican social entrepreneur and current Latin American Director of Generación Vegana, founded the first anti-speciesist community center in Mexico, Casa Animal.

Graduate in International Business and Master in Emerging Market Analysis with specialization in the Latin American market. She has participated in forums on food and beverage trends, packaging, ingredients, flavors, market and consumer profiles. She has also served as a jury member in several LATAM food innovation and sustainability awards.

Vegan Capital Fund is the first venture capital investment fund in Latin America dedicated exclusively to vegan companies in the region. In addition to being the founder, in 2019 Gonzalo co-founded Pampa Vida, one of the leading companies in Argentina that produces plant-based beverage alternatives in Tetra Pak format.

Founder of “Healthy Sweets”, a healthy vegan baking company with the aim of promoting health and sustainable nutrition. Personal Chef to Princess Maria Gabriella of Savoy. Celebrity chef and host of plant-based cooking shows in a variety of media.

Vice President of CANIRAC Nuevo León, content creator, cooking workshop and plant-based business training. Co-founder of Revolución Verde. Committed and focused on promoting veganism in Mexico.

With +12 years of experience in marketing, market research, customer and industry development. Her education in Economics at the Universidad Nacional Autónoma de México (UNAM) laid the foundation for her career, which began in the field of statistics. Throughout her tenure in the sales team, Daniela has worked with global and local accounts, providing her with extensive market knowledge.

Specialist in innovation, food design and sensory marketing in Latin America. He has over 18 years of experience in the food industry. He is the founder and CEO of Food Innovation Studio, recognized as the best consulting firm in Food Innovation & Food Sensory Design in Latin America in 2021. He is also the President of the IFT Mexico Section.

Mexican actress. She founded the restaurant “Mar Vegano” to show that it is possible to eat well without consuming animals. She is vegan for the animals, motivated by empathy for the entire planet and a more sustainable and healthy diet.

Activist and Executive Director of Come Con Ciencia, a non-profit organization that promotes healthy and sustainable eating based on scientific evidence.

Responsible for Scientific Affairs and Health at Danone Mexico, with +12 years of experience in clinical nutrition and +10 years in food health marketing. Director of the Danone Mexico Institute and delegate of the Danone International Institute, she promotes activities in the fields of nutrition, health and hydration.